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UPDATE(SRI LANKA): Nestle Lanka Ltd. has refused to reduce milk prices

August 22, 2001

UPDATE ON URGENT APPEAL UPDATE ON URGENT APPEAL UPDATE ON URGENT APPEAL

ASIAN HUMAN RIGHTS COMMISSION - URGENT APPEALS PROGRAM

Update on Urgent Appeal 23 August 2001
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UP-33-2001 (RE: UA26/01: Nestle, Anchor, Government, IMF denying food to infants)

SRI LANKA: Nestle Lanka Ltd. has refused to reduce milk prices
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Dear Friends,

Regarding our earlier urgent appeal (30-07-2001) on the unbearable increase of milk prices in Sri Lanka, we are sending you some information on the latest situation of the 'Reduce Milk Prices Campaign' and the upcoming activities that are planned.

On July 6, the Sri Lankan government promised that they would accept all proposals made by the Reduce Milk Prices Campaign. These included a reduction in advertising, the removal of government taxes and government intervention to import and distribute milk powder in order to overcome the monopolistic control of a few companies like Nestle. They also promised to institute a policy and programme to develop domestic milk production by small rural farmers as a long-term project.

However, the companies responded immediately by saying that they could not reduce milk prices since they were already losing money. In fact, the chairman of Nestle Lanka Ltd. stated that they would have to increase the price of a 400-gram packet by another 16 rupees (US$.24) to overcome these losses. He also said that it was improper to ask for a reduction of milk prices. He even stated that any attempt to put any pressure on the milk industry to reduce prices was a violation of the principle and policy of a free market economy. The companies have not made any attempt at all to reduce their very extravagant and excessive advertising and their expensive packaging. They have ignored the fact that so many children are bound to die.

Therefore, the Reduce Milk Prices Campaign decided to increase its pressure. At the beginning, this campaign began with 26 organisations, but now the number of organisations that have agreed to participate has increased to about 350, including various rural village-level organisations, trade unions and organisations in the war-affected border areas, farmers?organisations and women's and human rights organisations.

In addition, 25,000 Sinhalese and 8,000 Tamil posters have been printed and pasted in all areas, and 16,000 leaflets have been distributed. Regional groupings have been formed in many areas, such as Negombo, Kurunegala and Kandy, and awareness meetings have been held.

The campaign has organised a gathering to make an appeal to the Sri Lankan people and the government at 7:00 a.m. on Aug. 31. This event has been organised based on a very old tradition in the villages of Sri Lanka - a traditional ceremony of giving alms to the "Milk Mothers" when the children have some illness or any other evil facing them. People believe that these calamities will be overcome by inviting a group of elderly mothers to visit the home in the early morning before the sun rises. It is expected that about 1,000 or more people will gather from all parts of the country. After two to three hours of this Satyakriya (Act of Truth), they will move to a meeting hall to which citizens?groups, the media and political and religious leaders have been invited. The mothers will present their stories and make their pleas. They will also discuss ways of working to protect their children from this tragic situation. Another 10,000 leaflets with the signatures of 350 organisations in Sinhala and Tamil will be distributed on this day. The whole activity will be held under the theme "WE WILL NOT ALLOW OUR CHILDREN (of more than two million families) TO DIE HUNGRY."

SUGGESTED ACTION

Express your attention and concern by writing a letter to:

(1) The President of Sri Lanka
- Express your approval of the Sri Lankan government’s promise to accept all proposals made by the Reduce Milk Prices Campaign, including a reduction in advertising, the removal of government taxes and government intervention to import and distribute milk powder in order to overcome the monopolistic control of a few companies like Nestle
- Demand that all promises that the Sri Lankan government made that are mentioned above are honoured immediately
- Call for the implementation of long-term projects which can protect infant children from this tragic situation

(2) Nestle and Anchor
- Express your strong concern about this tragic situation in Sri Lanka
- Protest against their role in the destruction of domestic milk production by small rural farmers
- Protest against their intention to increase milk prices rather than reduce them

SEND LETTERS TO:

Her Excellency President Chandrika B. Kumaratunga
Presidential Residence
Colombo 3
SRI LANKA
FAX: +941 333 703
SALUTATION: Your Excellency

Mr. Peter Brabeck-Letmathe
CEO
Nestle SA
Ave. Nestle 55
CH-1800 Vevey
Switzerland
FAX: +41 21 922 6334

Nestl?Lanka Limited
440, T.B. Jayah Mawatha (Darley Road)
P.O. Box 189
Colombo 10
SRI LANKA
TEL:+941-69 78 21/22/23
FAX:+941-69 94 37

New Zealand Milk Products Lanka Ltd. (Anchor)
100 New Kandy Road
Biyagama
SRI LANKA
EMAIL: nzmpl@sri.lanka.net
TEL: +941 570 032
FAX: +941 570 017
General Fax: +941 570 261

Document Type :
Urgent Appeal Update
Document ID :
UP-33-2001
Countries :
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Extended Introduction: Urgent Appeals, theory and practice

A need for dialogue

Many people across Asia are frustrated by the widespread lack of respect for human rights in their countries.  Some may be unhappy about the limitations on the freedom of expression or restrictions on privacy, while some are affected by police brutality and military killings.  Many others are frustrated with the absence of rights on labour issues, the environment, gender and the like. 

Yet the expression of this frustration tends to stay firmly in the private sphere.  People complain among friends and family and within their social circles, but often on a low profile basis. This kind of public discourse is not usually an effective measure of the situation in a country because it is so hard to monitor. 

Though the media may cover the issues in a broad manner they rarely broadcast the private fears and anxieties of the average person.  And along with censorship – a common blight in Asia – there is also often a conscious attempt in the media to reflect a positive or at least sober mood at home, where expressions of domestic malcontent are discouraged as unfashionably unpatriotic. Talking about issues like torture is rarely encouraged in the public realm.

There may also be unwritten, possibly unconscious social taboos that stop the public reflection of private grievances.  Where authoritarian control is tight, sophisticated strategies are put into play by equally sophisticated media practices to keep complaints out of the public space, sometimes very subtly.  In other places an inner consensus is influenced by the privileged section of a society, which can control social expression of those less fortunate.  Moral and ethical qualms can also be an obstacle.

In this way, causes for complaint go unaddressed, un-discussed and unresolved and oppression in its many forms, self perpetuates.  For any action to arise out of private frustration, people need ways to get these issues into the public sphere.

Changing society

In the past bridging this gap was a formidable task; it relied on channels of public expression that required money and were therefore controlled by investors.  Printing presses were expensive, which blocked the gate to expression to anyone without money.  Except in times of revolution the media in Asia has tended to serve the well-off and sideline or misrepresent the poor.

Still, thanks to the IT revolution it is now possible to communicate with large audiences at little cost.  In this situation there is a real avenue for taking issues from private to public, regardless of the class or caste of the individual.

Practical action

The AHRC Urgent Appeals system was created to give a voice to those affected by human rights violations, and by doing so, to create a network of support and open avenues for action.  If X’s freedom of expression is denied, if Y is tortured by someone in power or if Z finds his or her labour rights abused, the incident can be swiftly and effectively broadcast and dealt with. The resulting solidarity can lead to action, resolution and change. And as more people understand their rights and follow suit, as the human rights consciousness grows, change happens faster. The Internet has become one of the human rights community’s most powerful tools.   

At the core of the Urgent Appeals Program is the recording of human rights violations at a grass roots level with objectivity, sympathy and competence. Our information is firstly gathered on the ground, close to the victim of the violation, and is then broadcast by a team of advocates, who can apply decades of experience in the field and a working knowledge of the international human rights arena. The flow of information – due to domestic restrictions – often goes from the source and out to the international community via our program, which then builds a pressure for action that steadily makes its way back to the source through his or her own government.   However these cases in bulk create a narrative – and this is most important aspect of our program. As noted by Sri Lankan human rights lawyer and director of the Asian Human Rights Commission, Basil Fernando:

"The urgent appeal introduces narrative as the driving force for social change. This idea was well expressed in the film Amistad, regarding the issue of slavery. The old man in the film, former president and lawyer, states that to resolve this historical problem it is very essential to know the narrative of the people. It was on this basis that a court case is conducted later. The AHRC establishes the narrative of human rights violations through the urgent appeals. If the narrative is right, the organisation will be doing all right."

Patterns start to emerge as violations are documented across the continent, allowing us to take a more authoritative, systemic response, and to pinpoint the systems within each country that are breaking down. This way we are able to discover and explain why and how violations take place, and how they can most effectively be addressed. On this path, larger audiences have opened up to us and become involved: international NGOs and think tanks, national human rights commissions and United Nations bodies.  The program and its coordinators have become a well-used tool for the international media and for human rights education programs. All this helps pave the way for radical reforms to improve, protect and to promote human rights in the region.